Mixed race family from Cheerios commercial being interviewed -bet.com
I don't know if you remember, but back in May this year, there was a commercial for Cheerios featuring a biracial family: a white mother, a black father, and their biracial daughter. What was suppose to be a simple advertisement for Cheerios turned into an all-out national debate, with people writing such negative, hateful comments that Youtube, Reddit, and other websites had to turn their comments off. Even looking at the comments people continue to put today on Youtube, I am absolutely horrified and disgusted. Take this comment, which was made just five days ago (note that I've taken out the n-word and other cuss words, which are used many times:
Youtube user piraiba said:
"why are the ni----s so over represented in the media and why is interracial dating (ni---- with white woman) promoted so much? People are getting sick and tired of this bull---- , because its bull---- and it encourages young people to do this. Whats so special and great about you ni----s anyway? You are the lowest scum ape resembling monkey race in the whole of human history , never achieved anything great , so why must the media force you worthless ni----s upon us?"
Why is it that some people have such hostility towards multiracial families? And why is that major companies don't want to accurately display the modern American household? It is uncommon to see ads featuring biracial families because it is a big risk, according to marketing strategists. But with multiracial families on the rise (married couples of different races and ethnicities grew by 28 percent in the decade between 2000 and 2010, from 7 percent to 10 percent, according to a Census), we can't possibly avoid the fact any longer. Apparently this is the first ever biracial ad company run by General Mills, and so far, it's caused quite the controversy. The company, much to my relief, is standing by their portrayal of a mixed race family. I applaud Cheerios for taking a risk and being true to the American lifestyle... Because the fact of the matter is that families aren't just one color, one ethnicity, one appearance. I really wish we could be accepting of everyone and not carry such hatred for each other. What does it matter that a black man and a white woman fall in love and have a child? What does it matter that races intermingle and create a diverse blend of individuals? That's what I don't understand...
To view the video, check out these links:
VIEW THIS ONE FIRST!----->Actual video of ad: http://www.youtube.com/watch?v=dTwkFqnk7r8
New's report of advertisement (the new's reporters are talking over the ad): http://www.youtube.com/watch?v=dgDrwD6MvJE
To check out an article regarding the video, check out http://www.postandcourier.com/article/20130606/PC05/130609541/1010/mixed-race-family-in-cheerios-ad-spurs-debate-vitriol
-Rachel Chung
Youtube user piraiba said:
"why are the ni----s so over represented in the media and why is interracial dating (ni---- with white woman) promoted so much? People are getting sick and tired of this bull---- , because its bull---- and it encourages young people to do this. Whats so special and great about you ni----s anyway? You are the lowest scum ape resembling monkey race in the whole of human history , never achieved anything great , so why must the media force you worthless ni----s upon us?"
Why is it that some people have such hostility towards multiracial families? And why is that major companies don't want to accurately display the modern American household? It is uncommon to see ads featuring biracial families because it is a big risk, according to marketing strategists. But with multiracial families on the rise (married couples of different races and ethnicities grew by 28 percent in the decade between 2000 and 2010, from 7 percent to 10 percent, according to a Census), we can't possibly avoid the fact any longer. Apparently this is the first ever biracial ad company run by General Mills, and so far, it's caused quite the controversy. The company, much to my relief, is standing by their portrayal of a mixed race family. I applaud Cheerios for taking a risk and being true to the American lifestyle... Because the fact of the matter is that families aren't just one color, one ethnicity, one appearance. I really wish we could be accepting of everyone and not carry such hatred for each other. What does it matter that a black man and a white woman fall in love and have a child? What does it matter that races intermingle and create a diverse blend of individuals? That's what I don't understand...
To view the video, check out these links:
VIEW THIS ONE FIRST!----->Actual video of ad: http://www.youtube.com/watch?v=dTwkFqnk7r8
New's report of advertisement (the new's reporters are talking over the ad): http://www.youtube.com/watch?v=dgDrwD6MvJE
To check out an article regarding the video, check out http://www.postandcourier.com/article/20130606/PC05/130609541/1010/mixed-race-family-in-cheerios-ad-spurs-debate-vitriol
-Rachel Chung
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